● Kingpin

This was our third time teaming up with Blenders Eyewear, and it had a different flavor compared to the past ones. The Prime Kingpin sunglasses had a grit and boldness to them, and we wanted the launch film to hit with that same energy. Serious, impactful, and powerful.

We love projects like this because they push us to find the balance between product storytelling and raw visual impact. Every shot had to carry weight, and every detail had to reinforce the attitude of the frame.

Blenders wanted to give a nod back to the Prime 21 glasses through a “flashback” sequence, showcasing the earlier frames in contrast to the new Kingpin. It added a sense of heritage to the film and made the evolution of the product line feel deliberate.

With the help of the super talented character artist Naguib, we brought Coach Prime to life. Normally a character like this would take a full month to build, but with the limited time we had, the results speak for themselves. The level of realism, especially in the hands - is something we’re incredibly proud of.

Rahul and Samuel really pushed the motion graphics sequences, making great use of x-ray visuals, point clouds, and grid-based design. Blenders wanted Coach Prime positioned not just as the face of the product, but as the designer, the boss, the leader—the kingpin. That’s where the blueprint-inspired design language and motion graphics found their place, reinforcing his role as the driving force behind the frames.

This film became a mix of heritage, character work, and sharp motion design.

It’s the kind of project that reminds me why I enjoy stepping into Blenders world, each time there’s a new challenge, and each time the result hits with a different kind of power.
We’re already looking forward to the next journey.