● SXB x Nissan

This project landed on our desk in a unique way - through both an agency and directly from the client. The brief came from POWR, who wanted an intense announcement film for their partnership with SXB and Nissan. The challenge was massive: over a minute of full CG, dozens of scenes, and a fully realized character, all within a single month. Working alongside Nasser from POWR, we shaped the creative in a way that made the impossible feel achievable, balancing scope and ambition while still delivering impact.

The police chase sequence is tied to Shong himself; he plays a lot of GTA V, so we wanted to bring that racing energy into the film. At the same time, we couldn’t help but laugh at how often the Nissan GT-R keeps showing up in our work. It was a GT-R project that originally secured us a multi-year partnership with FaZe, and here it is again, front and center, this time as part of the SXB and Nissan collaboration.

And honestly, we don’t complain, the GT-R has become an iconic part of our story just as much as theirs.

The city sequence drew heavy inspiration from the racing scene in Ready Player One; that same sense of chaos, intensity, and danger. We wanted the adrenaline to hit hard, a full-on rush that put the viewer right in the middle of it all.

If only we had more time, we would have layered in even more chaos and destruction, but with just a month to produce the entire film, there’s only so much you can push.

Do you recognize this street? For those who’ve spent some time in classic open-world games, the layout might feel familiar. We took inspiration from one of the most iconic streets in gaming history, weaving it into our world without making it too on-the-nose. It’s a little nod for the sharp-eyed viewers who know.

Looking back, this project was as intense as it was rewarding. A full minute of CG in just one month forced us to think sharper, move faster, and make every scene count. With those kinds of constraints, you’re forced to be effective, finding shortcuts that don’t hurt the production, and figuring out clever ways to make the scenes work without losing impact. From Shong’s GTA-inspired police chase to the city sequence built on chaos and adrenaline, to the GT-R that keeps weaving itself into our story.

Constraints became the fuel, sharpening every frame, cutting the fat, and getting straight to action.